“In the extremely near future,” the artist said, “you and I will watch what is ostensibly the same show on Netflix, but we will each see a different movie.” The streaming platform, he explained, “will be generating a different movie for us based on, one, the things we want to see; and two, what it thinks will be the most effective way to extract some kind of value from us.”
[…]
“[Our] inability to live with ambiguity might be a means by which we can be manipulated.”
From Surveillance Capitalism to Psy-Ops Capitalism
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